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Form India Walks a Thin Line to Beauty
After browsing through the Indian magazine, Gentleman, with its special
tribute to Indian women, I was absolutely shocked, disgusted and annoyed. My
father had just returned from India and brought me this magazine. Since I was a
journalism major he thought I'd like to see writing from different parts of the
world. It was the pictures that I saw, however, that caught my attention; that
made me cringe.
The advertisements were filled with skinny, light-skinned exploited women. This
is something I am used to seeing in the U.S., but not back home in India where I
was born. Although I have lived in the U.S. most of my life, I have been back to
India many times and have never seen women who looked like the women in this
magazine. I wondered what had happened since the last time I was there.
For those who are unfamiliar with Indian culture, let me explain. start with
'skinny': it has never been considered attractive to be thin in India. Ever
since I was a child, my parents have been shoving food down my throat, hoping I
would gain weight. They forced my sister and I to eat three hearty meals,
swallow raw eggs, and eat milkshakes before going to bed.
Every time I came home from college, the first question asked by any Indian
adult, especially when grandparents called, was: "Did you gain some weight yet?"
I am built small, but by no means am I anorexic or malnourished. The only diet
I've ever been on was to gain weight; and probably influenced by my parents'
ideal of feminine beauty. Being thin hasn't been considered a positive attribute
in India. It is seen as unhealthy and unattractive.
An Indian friend who recently came to the U.S. told me, "When I came here people
said I was thin. I was insulted. Only later did I realize that it was a
compliment." So I wonder, why are Indian models turning skinny? From my point of
view, this is due to Western influence.
This influence can also be seen in the light skin color of these
so-called-attractive Indian women. My friend's mother was describing me to her
husband, speaking in Gujrati. The word she used meant "pretty for a dark
person". WHY - I ask - is LIGHT SKIN attractive, in a country filled with brown
people, of all shades? Why is there a brand of makeup called ÔFair and Lovely'?
Perhaps it's due to the brainwashing that occurred during the British
colonization of India. After all, India only gained its independence in 1947.
Think of the generations of people still alive affected by colonialism. Why
would anyone want to be dark, have dark children or marry someone dark, when it
means being treated badly, as it was in those days? After all, even in the U.S.,
those who look more like the white majority have their advantages.
In the September '93 issue of Cosmopolitan, there is a story about famous
African-American women in the U.S., mostly models. It describes the
discrimination they have faced, and (physical) changes they have undergone to be
successful.
Basically, the more white they look, the more successful their careers will be
(except for Jackie Joyner Kersee). This is all too obvious. None of the women
have very dark skin. The majority have straightened their hair, added
extensions, and most have some characteristics resembling Anglo features;
specifically their noses.
Why are people in other countries obsessed with looking like Westerners? Why are
Japanese people having cosmetic surgery on their eyelids, to make their eyes
look bigger? Why do Indian parents tell their children to stay out of the sun,
so they will not get darker? Is this a survival technique for the future, or an
unconscious brainwashing technique passed on from oppressors?
Whatever the reason, it really saddens me. I don't want to see Indian society
turn into North American society; where people are constantly dieting, while
getting fatter and more unhealthy. The November 15, '96 issue of India Today
documents this "beauty craze".
I do not want to see adolescent girls in India becoming insecure, wearing lots
of makeup and suffering from anorexia and bulimia, all in hopes of being the
adored six foot tall, 115 pound model gracing the pages of magazines, television
and movies.
But it's already starting to happen. A Laotian friend of mine loves to watch
Indian movies. The other day she said, "I was watching a new Hindi film. They
have new actresses in them. They are skinny, not fat like before."
Bangalore girls in Miss India Contest
Bangalore girls- Lakshmi Gangtkar, Priya Nayak & Vaishali Desai are
the Pond's Femina Miss India 2005 finalists! Lakshmi Gangtkar, Priya Nayak and
Vaishali Desai from Bangalore are three of the 23 finalists chosen for the most
prestigious beauty pageant of the country- Pond's Femina Miss India 2005!
Along with them are 20 bright new faces of young Indian women vying for the
crown.
Lakshmi Gangtkar is currently studying textile engineering in Bangalore. She
loves reading and listening to music. Her modeling career has started with
several ramp shows and advertisements. One of her biggest strengths and source
of courage has been her mother. This pageant is her step to modeling and doing
her bit for the world. According to her beauty is not just a beautiful body but
also a beautiful mind.
Priya Nayak comes from a family of research scientists and she holds a Master's
degree in Biotechnology. She enjoys dramatics, debates and public speaking, and
does creative writing and sketching in her spare time. Beauty to her is not just
skin deep but the combination of an intelligent mind and a beautiful
personality. The face being a mirror of the mind, if one has a beautiful mind,
physical beauty will follow.
Vaishali Desai is the daughter of a graphics designer and is in the final year
of her graduation course. Her interests include horse riding, archaeology and
cooking. Her career started with several commercials on TV and print and she was
also a runner up in the Elite International Model Look of the Year. She draws
her inspiration from God and her family.
The Pond's Femina Miss India 2005 is a definitive step towards reaffirming
Pond's focus on the woman of today- one who believes in living life, is radiant
and effortlessly stylish, the woman who is 'as beautiful as she wants to be'.
For decades, Pond's has been an integral part of the Indian woman's life.
Helping them follow their dreams. Encouraging them to be the best they can be.
Your world knows that you are beautiful. Now let the rest of the world know too! |